The way Email will be viewed in the next decade will change the facets of Email Marketing in terms of Technology Makeovers, Capabilities and External Features
Email Marketing, or in general, Email Experience is not going to be the same within a short time frame. What is in store for the next Decade has already shown sprouting signs as of current, which definitely has set up the tempo for the showdown. Some Revolutionary Makeovers in Email Marketing in the next decade which one could look forward to will be beyond many of your current day comprehension of Emails in general. Let us discuss some of them in brief.
What if you could interact real time in the Email with messages which one could respond to without going forward for a landing page? Sounds cool, isn’t it? Such interactive Emails are already on the way with many firms already innovating on such a line. Imagine user experience where the users will also be able to make a purchase within Emails without leaving the inboxes – this is on the cards. Emails will support embedded media like mini videos and other content like GIFs and engaging with Emails will never be the same ever after. Email marketers and E-commerce businesses can count on all these projected changes and get geared up for suitable proactive measures.
With a lot of major Email service providers innovating, the business existence of others will be put to question. The pricing factor will almost even out with the same technology used by most of these Email clients, there are enough signs that the pricing will sway towards performance based models rather than volume based. Email Marketing service providers will now focus on using the existing technology and domain knowledge to improve deliverability than just existing in the market as just another Email service provider.
Another realm in which Emails will progress is Email automation. There is scope for Email automation with the facilities for web analytics, segmentation, predictive analysis and ability to gather cross channel data combined with triggered Email campaigns. User data could be used to send automated personalised campaigns and this when combined with real time interaction and transaction experience will revolutionise the way one will look forward to Email Marketing.
Emails are bound to improvise as the content gets dynamic and Emails get personalised with better call-to-action, thanks to the way subject lines and the content is going to evolve. As more and more devices are doing their rounds, and numbers bound to improve, Emails are to be optimised taking to account this upsurge in the devices and Email clients. It is predicted that Emails will get really shorter, just like push notifications. The way the inboxes learns from the user interactions and organise the content is also bound to change, bringing in added security (through modernised spam algorithms and permission rules) and authentication guidelines by the Email clients.
Email Marketing company in India will be geared up so as to proactively meet these requirements of the emerging markets.