Copyright (c) 2008 Mike Row
Nowadays it seems like everyone and their brother claims that they are a niche marketer and it’s so obvious to see that they have absolutely no idea what they are talking about. Niche marketing is not about marketing popular items to the general public. That’s what the big corporations do and if you’re operating from a small bedroom office in the corner of your house, guess what? You’re not a big corporation and I’m going to give you a few reasons why you suck at niche marketing.
Reason #1 – You don’t even know what niche marketing means. That’s okay because I’m going to explain it to you so you will finally know. Niche marketing is this: finding a small profitable corner of a larger area of a market. So if you’re selling golf products, you’re not niche marketing if you’re selling golf clubs. You’re niche marketing if you’re selling golf gloves and not just golf gloves themselves, but certain types of golf gloves that people want to buy on a regular basis. It could be a certain color golf glove, it could be a certain size golf glove, or it could even be a certain brand of golf glove that people want to buy on a regular basis.
Reason #2 – You have no idea what questions are being asked in your niche. For some unknown reason you don’t read any blogs pertaining to your market and you don’t participate in any forums or online groups pertaining to your market either. To be able to effectively market to your niche, you have to go to where they are and find out what they are talking about. This includes finding out what questions they were asking and trying to offer them answers to their problems. I know, I know. It sounds too simple to be right, doesn’t it?
Reason #3 – You’re all flash and no substance. What this basically means is that you’re too obvious about making a buck that you offer your market no real value. They can see you coming with your sales pitch from a mile away and start running like crazy to get away from you and I would too. You’ll find your niche marketing efforts to be one hundred times more effective when you offer your market valuable information that addresses and even solves their problems then just sales pitch after sales pitch. To do anything else just drives them away from you, leaving your pockets empty.
I have no doubt in my mind that you feel that you can really offer your niche something of value, but if you’re doing any of the things I mentioned above, all you’re doing is just hurting yourself. Get back to knowing what your niche wants, providing them with solutions for their problems, and delivering quality content about their needs and you’ll start to soar to the top of your market it no time at all.