Article marketing remains as one of the few
successful methods of free advertising. 
In addition to the research and writing process of article marketing, tracking
your articles also plays an important role.

The basics of writing an article include doing research and composing an
article on a single topic of about 500 words. 
The topic should be something that’s of interest to your target market.  At the end of an article is the resource box,
which contains your bio details as well as the specifics of the product or
service that pertains to the article.

Once you’ve completed the task of writing the article, the next step is
to make it known.  Typically, this will
occur through the submission of the articles to directories.  Article directories close the gap between the
writer and the publisher.  Once the
publisher decides to include your article on their website or in their
newsletter, it will take place on the condition that the resource box is included.  Therefore, the writer gains publicity and the
publisher gains worthwhile content.       

The remaining aspect of article marketing is the tracking.  Tracking is necessary for determining which
directory your website traffic comes from. 
For example, if you are submitting your articles to a number of
directories, you will be interested in knowing which one produces the most
valuable results.  This will save you
time when it comes to knowing which article directories to use.  You’ll also be able to conclude the steps you
need to take in order to achieve higher search engine rankings.   

Just as web hits and keyword ranking are valuable stats to have, the
number of pages indexed and the amount of back links each article gained is
also important.  However, tracking these
items is going to take up a lot of time. 
Don’t lose sight of what’s most important in the equation:  writing articles.

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