Attraction marketing is promoting a product or service in such a way that causes potential customers or prospects to want to hear about what you have to offer. The traditional sales method of convincing your customer that he needs to buy your product is sales-oriented. It is a better marketing strategy where you learn skills to become a leader in your field so that you become the hunted instead of the hunter. You are able to add personal value and provide solutions to other people’s needs. And that’s how you build trust to where the customer is ready to buy without you ever having to sell them anything. As a new business model, it will eventually become the dominate model in Network Marketing.
Attraction marketing has been presented for several years now as a friendlier and less invasive form of prospect communication and can certainly be a very powerful strategy to attracting high quality business builders to your organization. It comes down to understanding exactly what your best prospects really want, and simply giving it to them. All you need to do is learn the right techniques to draw people to you. It can really help you build your business faster and with more stability in ANY PROGRAM.
Social networking though is more about offering up knowledge and insight that solves problems and helps customers first. It’s not about starting a sales cycle, it’s about building a brand that is respected for stepping up to solve customers’ unmet needs and problems first. Social networking isn’t a website anymore, it’s a part of a generational habit related to how people want to interact with their media.
Attraction marketing and social networking are the new ‘secret’ weapons of the network marketing industry. It is going to change future of all forms of internet work marketing. Considering the power of this type of marketing, it’s relatively simple to do. However it does take some patience and you may have to break yourself of some bad habits. People today don’t want to be pushed into a sale. They want to make their own decisions. An online marketer will do better providing the potential customer with value rather than trying to force a sale. Remember, people do business with people, not companies. This isn’t an overnight but mixing in some hard work, determination and attraction marketing you will begin to build your very own network.