In todays high speed world of Internet marketing, believe it or not,
there is still a room for postcard marketing. For decades, direct mail
post card marketing has been proven time after time to be an effective
and impressive marketing tool. Despite the benefits provided by online
marketing, there is still a lot to be achieved in postcards.
But unlike e-mail marketing, mailing post cards is not free but they
are cheap. If you want to do post card marketing, you might want to be
prepared for the cost. Here are some of the things to keep in mind when
doing post card marketing:
1 Be sure your mailing list is updated.
If you keep on using an outdated mailing list, you run the risk of
getting your cards lost in the mail. This will only cost you to lose a
lot of time and money. Make sure to get rid of the bad addresses so you
dont waste a lot of money.
2 Post cards dont require an envelope so it would be easy for people to read your message.
It is important that when people look through their mail, they will
easily notice your card. Because letters on an envelope are often
trashed easily, post cards eliminate the need for opening so your
message is delivered straight from the mail box. Your recipient doesnt
need to exert a lot of effort just to know what you have to tell them.
This reduces the chance of your cards getting in the trash without
3 Send your cards through First Class mail.
Although sending post cards in bulk is a lot cheaper, you wont get
forwarding or even correction of address. If you want to get these
services, you might want to go for First Class mailing to keep your
mailing list updated. This will allow you to stay in contact with your
customers even if they change address. It would even be better to use
real stamp than inked impression so your cards wont be considered as
4 Be sure to consider the postal regulations in your area.
If your cards exceed the standard set by your local post office, they
will surely be charged for the extra elements. If you dont want to
spend extra, you might want to know the regulations in your area.
5 Design your cards distinctively.
Post cards are basically a visual tool. They should be eye-catching if
you want people to notice them. With the right design color, font,
texture, style, and card stock, you can be sure to create the best
cards for your business. There are a lot of printing companies out
there that provide high quality printing. You might want to find the
perfect printer that will give you the best postcards.
6 Budget your post card marketing campaign well.
It would help the end result if you overpay in your cards. Be sure to
plan your cards well so you dont spend more than you can afford. If you
are on a limited budget, the more important it is to budget your money