Direct marketing is a best marketing campaign that can
be used to communicate your targeted audience. In direct marketing aspect, marketers
usually like to send letters to their targeted audience. But letter requires
lots of work so what is the solution of this problem. How businesses can stay
in touch with their customers and stay visible in the eye of their customers. The
answer is simple you can use postcards for direct marketing purpose.
Postcards have been used by a number of businesses for
decades now. In the past, postcards are used as greeting cards that are send to
your relatives and loved ones. Marketers found it more effective in promoting
their products and services thats why they have made this a part of marketing
strategies. Sending postcards to your targeted audience periodically increase
the exposure of marketing. This way, you can remind people about your business
brand and products.
Today, many businesses are using postcard marketing
because of their benefits;
Postcard production and mailing cost is
With the single sheet of postcard, you can make 3 to
4 postcards. This makes it most cheap campaign. Postcards dont require envelopes.
Just put an attractive image with basic information and postcards go away. The
postcard postage is relatively cheap – just 23 cents per postcard.
Maximum exposure with highest readership
As postcards are displayed, thats why they have
high readership. Almost everyone who receives postcard read it at glance.
Easy to design
You can design postcards in any way; it can be
personalized or bounded. A personalized design means one to one communication
with your targeted audience. A bounded design means a formal form of
You can receive immediate results from this
marketing campaign. The reason is that they can be produced within a week and
send. You can send them as a return coupon or discount cards. This way, people
will come to you within 2 to 3 days.
Sales activity can be controlled
You can increase or slow down the sales activity, by
sending more or less postcards to your targeted audience.
Limited marketing expense
As you can control the amount of postcard to be sent
in a specific time, you can save the printing cost. Analyze the marketing
campaign results and update your mailing list. Then send postcards to those people
only who are interested in your products. This way, you can get highest results
at minimal cost.