Many experts recommend, direct marketing communication
letters are best marketing campaign strategy. It can help you reach out your
targeted audience in easy and affordable way. Letters are good but they require
lot of work. So, what approach you need to consider when you want to reach your
targeted audience in the lowest cost. The postcard can be a solution of your
Postcards are using by the people for decades now. In
the past, postcards were used for sending wishes to your friends and family. But
over them time marketers have found a marketing power in postcards. If you send
postcards constantly to your targeted audience, your business recognition will
increase. When people will need your products and services they will definitely
consider your services.
Here are the benefits that are attached with
You can simply print postcards on a single sheet of
paper that makes it cheap. You dont need any envelop because postcards are
displayed. Just use a high resolution image and basic marketing information.
Your cost for mailing is really cheap 23 cent per postcard.
Postcards can provide you high readership and
maximum exposure. They are ready to read. Everyone can simply read your
postcard such as, the person who receive, who sent, who deliver, who
distribute, postal office workers etc. if your offer is interesting, all of
them would like to business with you.
You can customize any design of your postcard. It
can be great way of communication with your customers. You can write your
marketing copy in formal and informal way.
You can use any image on your postcard any high
colored image that explains your postcard message. A good image can say more than 1000 words. You
also need to use good and thick paper for your postcard.
You can get results immediately because you can
produce and distribute postcards within 2, 3 weeks. If you put any limited
offer on your postcard, you will soon receive response from your targeted
You can control your sales with postcards. You can
set a limited amount of postcard to be sent this week or month. This way, a
limited people will contact you from a specific area.
If you have right mailing list, you dont need to
spend extra printing and mailing charges. Just send the postcards to the right
number of people who have shown interest in your business products and
services. Postcard marketing is also good way to update your mailing list.