Are you looking for a cost effective marketing
solution? Do you want to be visible in the eye of your customers? But short of
budget doesnt allow you that visibility. Let me tell you one cost effective
way to market your business that really works. I am talking about postcard
marketing. A cost effective solution of marketing, its a very affordable way
One of the best advantages of this kind of marketing
is that you can design postcards yourself. If you dont have time to do
yourself you can hire a professional for this task. You should print cards on
67# card stock to meet USPS conditions. You can make two or four cards 8 Â½Â x
11Â sheet so use a paper cutter to separate them. You can get postage for each
postcard for just 23 cents.
to use postcards:
Send postcards to your best contacts periodically
that ask for referrals on a regular basis. This way you can promote your
business products and services to number of consumers.
Send postcards to your target audience to know about
business events such as, seminar, sales, open houses, classes etc. Announcement
of an event can encourage your customers to learn more about you.
You should send a series of postcard mailings to
your target audience to soften them up. It would be a great way to send regular
mailing to identify prospects before you contact them on the phone.
Generate website traffic
You should use postcard mailings to tell people
about your website, store, products and services. When you make any significant
additions to your business update your consumers as well.
Newsletter subscriber list
You can publicize your newsletter to a new audience
through postcard mailings.
Make an offer with postcard
In order to get more positive response from your
consumer you should offer them special discounts, rewards and contests.
You can use postcards to say thanks for business,
information, or referrals.
Obviously, you need a good in house mailing list for
better results. Be sure, right people are receiving your mailings. You can get
better response if postcard has any discount offer for your consumer. Do repeat
the postcard marketing again and again. Single mailing can give you
disappointing results at the end of the day. Average response rate from postcard
marketing is the 1-3% but you can generate significant sales from this response