New SEO research suggests many of the most popular websites barely pass Google’s minimum requirements for a “good” page experience.
According to Searchmetrics data, over 90% of sites in mobile searches and 96% of those in desktop searches currently fail to meet Google’s three Core Web Vitals usability thresholds.
The new Core Web Vitals update officially rolls out from mid-June this year, and will be used to assess real-world web user experience.
Right now, only the top two or three best ranking websites hit the required “good” score in most of Google’s new metrics. With this in mind, Searchmetrics predicts the Core Web Vitals update will have a dramatic influence on page rankings.
Google ranking data
The study combed through over two million web pages appearing in the top 20 Google results in the US, UK and Germany.
Searchmetrics’ data shows there is already a positive correlation between webpages that rank highly and those that perform well on Core Web Vitals metrics.