Websites that are slow to load leave a bad taste in the mouth of not only visitors but search engines as well. Poorly performing sites discourage repeat visitors, cause users to bounce off of pages, lead to abandoned carts, and ultimately result in lower rankings in the search engine results pages (SERPs). This guide covers how to optimize your website’s performance for both regular and mobile sites.
Website speed is measured by how long it takes a web page to load. According to Google, a typical page on an e-commerce website should load in two seconds or less. SEMRush, a developer of tools for search engine optimization (SEO), echoes that sentiment. According to SEMRush, 25% of websites load in more than 5 seconds, 50% load in more than 3 seconds, and 75% take longer than 2 seconds.
What is Website Perfomance Optimization?
The phrase website performance optimization is defined as improving the load time for pages on a website and the techniques it takes to make your pages load…