One of the reasons to manufacture and distribute content that you’ve created for your niche marketing business is to emerge as an authority in that niche. As an authority in your niche you will get a certain amount of respect, which generates more traffic thanks to your recognized expertise. In order to become an expert you must start at the beginning. Here are 6 great guidelines for becoming an authority in your niche marketing business …
1) Blog Often
Shoot for blogging on your own website at the very least 20 times per month. Blog about much focused topics, starting from a beginner’s mind-set and working your way up over the next year to an advanced point of view. Also, guest blog strategically on websites that market to your audience. Blogging often is the very best way to obtain traffic to your niche marketing business website.
2) Publish Content
Produce and circulate articles about your niche marketing business on topics your target market would be interested in. Find online and offline magazines in which to contribute as an expert in your niche. If you submit an interesting article, it’s likely your submissions will be used. Whether online or offline, this form of content helps establish you as an expert to the public.
3) Emerge as a Go-to Guy
Let the national and local media know that you’re a source they can contact when they need a quote about your niche. You can do this in a variety of ways, such as sending e-mail to reporters when they discuss your niche, making blog comments, and using a service like HARO (Help a Reporter Out). HARO is a way that you can sign up to be a source to certified reporters on any topic you choose. There are free and paid opportunities.
4) Build Consistent Social Media Profiles
Regardless of whether it is Facebook, LinkedIn, or your blog, your social media accounts should be very consistent. You need to be very careful about contradicting who you are across accounts. Ensure that you essentially say the same thing on each social media account but in diverse ways according to the type of social media account. For instance, LinkedIn is more business and buttoned up, while Facebook is more social – more like an after-hours business event. Of course, be professional and business-like on all accounts.
5) Produce Press Releases
When you do something significant in your niche marketing business, whether it’s releasing a book, offering a webinar, or conducting an interview for a radio show or podcast, send out a news release. Press releases are an excellent way to acquire online back links to your web site but they’re also a good way to get in print.
6) Create Partnerships with Other Authorities
A really good way to get your name out there is to establish a joint venture with another expert. Perhaps you know a specialist who markets to your audience but performs or creates a complementary product or service. Seek to work on something with that person such as a webinar, podcast show, or jointly write an instructional eBook.
It’s important to work on yourself, your niche marketing business, and your knowledge of the area you want to become an expert in. Malcolm Gladwell, in his bestselling book, Outliers: The Story of Success, deduced that it takes 10,000 hours to become an expert on any topic. Seek to keep learning as you become a true expert. You do not need to wait until you have spent 10,000 hours to start presenting yourself as an expert. If you start now, by the time you are seriously recognized as an expert you’ll be close.