As you have probably heard, many times already, focusing on a niche web marketing strategy,could be very financialy rewarding if you pick the correct one. That would be a general statement, you would have to dig a little deeper into that niche in order for it to be profitable and worth you spending both time and money, exploring that niche. A “Niche”, best described as a “specialty”,is a solid benchmark for those who are seeking an online business or to those looking to make money online. This type of web marketing strategy requires some research and some creative thinking. If you fit that description, then let’s dig a little deeper shall we?
When you tap into a specialized market or a niche, that is small and selective, you have the potential of creating a devoted wave of eager prospects that have been looking for something or someone to help them with what they are seriously missing, can’t find,or is not being offered. That being said, how does one go about locating a niche like that? It will take some very focused and dilligent reasearch on your part to zero in on this market that is barely being serviced, if not at all.
Let’s begin with some basics. The Internet experiences trends just like the real world does but with a bit more turnover. If you are promoting a product or service that would serve a smaller group of people, you are reflecting a benefit to that market that is primarily not being served. Now let’s find that market. You are going to need these three basic elements:
1. An Idea or your perception of a “specialized” market.
2. A list of industries and businesses along with what tools,products or services would benefit them.
3. Think of keywords and phrases of what you think those might use when searching for them on the internet
Make sure you have those written down either on paper or on your computer so that you can refer back to them often. When planning a web marketing strategy such as niche marketing, you will by no doubt, be adjusting and tweaking that list a lot in order to keep drilling deeper and deeper till you find a winner. There are tools and software you can use can use that will help you to zero in on your quest.
For example, going to google keyword tools and doing some basic searches on those keywords and phrases that you wrote down to first see if anyone is searching for them. Wordtracker is a tool that will give you a little more detail as to statistics like competition and keyword indicators.
Include some of your own research such as checking on ebay for top selling items or what people are searching for. Amazon’s best seller list etc. Go on Craig’s list and research the classifides. Go to some forums online that focus on items on your list and pay attention to what people are posting or seeking answers to.
Pay attention to the “I wish I had a…” or “is there something for…” these are all very important for you to research in order for you to find a strong niche that will bring you a good opportunity to make some money.
While you are researching, pay close attention to what is being asked, put yourself in their shoes and ask yourself what would you search for or ask if you were seeking the same thing, then research your answers as well. Let’s make one thing very clear though, when you have come up with something make sure it is something that would benefit the group or market you will be promoting it to.
When you start to see keywords or phrases that have a lot of searches but little competition these are ones you need to explore they could be the niche you are seeking. Be careful though,this could also mean that no one is competing for them because they are not profitable.
It must satisfy the needs and reflect a cure for what they are seeking, a clear benefit and solution. Take want’s completely out of the equation or you will fail. We all want something but if your web marketing strategy is niche finding, you have to focus on a need.
If you can find something that will help those searching for it, you will make money. Niche’s, as a key web marketing strategy, can be very rewarding and you could stand out as a “go to” person for that specific niche, when done properly. Being known as the expert in that niche, will bring you more benifits than you could shake a stick at. Happy Searching.