It used to be quite easy making
money with MySpace, the social networking service that has been with us for 7
or 8 years since its inception. You probably know that although it has declined
in traffic and rank, being overtaken by Facebook and Google, and having its
staff reduced considerably, marketers are still active making money online
using MySpace.
The thing is though; it is not as
easy now as it was years ago, to market your business within MySpace. The
networking site suffered numerous complains from many of its users in the past,
about practices that marketers performed while using the social site, to
promote their products and services. These continuous abuses of the social
network in question, prompted MySpace to change their terms and conditions to
make it extremely difficult for marketers to promote directly to other users
within the site.
Their procedures were revised and
tightened to eliminate what often other users termed spamming practices. But
clever marketers know how to get around these new terms and conditions, and
only the very best can still become very successful doing online marketing,
while indirectly using MySpace, even though it is really very expensive having
their profiles launched in that platform.
How can they, the clever
marketers, get around the tough current policies of the social networking site?
Well, they know how much they can go before risking getting banned or having
their accounts frozen or even deleted from MySpace. They need to protect and
save their friends from getting promotions directly within the network. They
know that the problem can be solved by inviting their friends quietly, to visit
their own websites outside the MySpace social platform.
The marketers that succeed within
the social networking platform, refrain from adding too many friends daily, or
MySpace reacts immediately and bans them. They also stopped promoting to friends
directly within the site, or to anyone else for that matter.Instead, they concentrated in
giving value on a daily basis, lots of value to their friends or groups of
followers.
Tactics for promoting within MySpace
now have to be very different; more tact is required now. They know that now
what they must do is to give plenty of free advice and content to those friends
they have in MySpace in order for them to stay loyal and decide to visit the
marketers own websites outside the social networking site.
So, what they really do often is
consult MySpace terms and conditions, which are strengthened frequently to
protect their users from being marketed to, and get a plan of action to avoid
being banned within the site. This way, provided that the free content and
helpful advice to their friends continues, their friends carry on visiting the
marketers websites outside MySpace, to buy the solutions to their problems and
thus helping the marketers make their profits from their efforts to help
friends and subscribers.
While you have your friends in
MySpace, if you are actively marketing to them outside the networking platform,
you can invite them to join your forums, or get them to subscribe to their
favourite marketing letter that deals about their problem or that finds a
solution to their pain or problem or desire. But in any case, your awareness
that MySpace can detect your practices and delete you or ban you from their
social site, must be constant or you risk expulsion.
Being vigilant about these
issues, can give you the financial rewards you are after, even with a social
networking site like MySpace. Remember they dont care much for what happens
outside their site
, but are extremely protective of their users rights within
it.
G Calvo
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