Five things worth sharing from the last week or so, brought to you by a different member of the Browser Media team every Friday.
This week’s My Five is by Ali.
1. Is FLOC a flop?
Search Engine Journal reported that WordPress is considering blocking FLOC (Federated Learning of Cohorts), Google’s new and latest technology to replace cookie collection. The new tech went into trials on Chrome earlier this year and instead of advertising to individuals, advertisers will promote to cohorts – groups of internet users sharing similar browsing histories.
WordPress powers around 41% of the web so it’s not a move that Google will appreciate but many of the initial concerns were around security. Those worries were due to Google’s fairly aggressive rollout timeline and are now perceived as less of a threat but WordPress is still deciding whether or not to block FLOC.
Even some of those who are not FLOC fans are not wholly convinced of WordPress’ right to block the Google tech for all…