Must-Have Internet Marketing ToolsThe following Internet marketing tools may not be considered a necessity, but the benefits you can derive from them are not something you should disregard.Get People to Subscribe to Your RSS FeedsRSS feeds are one of the easiest ways to update past, present, and future customers of the latest going-ons in your business or website. RSS saves time and effort for everyone and since theyíre simple and relatively free to create, giving them a chance wonít hurt your business. To maximize the benefits from RSS feeds, consider posting a link to RSS FAQ in your page so that people who havenít yet tried subscribing to RSS feeds will finally have an idea of what theyíre missing on. Make Good Use of EmailsAlthough the system of sending and receiving emails isnít flawless, itís certainly more reliable and effective than having your mail handled by the post office. Emails are one of the most underestimated Internet marketing tools online and itís high time you put them into good use.Firstly, use emails for an efficient way to provide customer service and support. Being able to respond to your customersí inquiries and concerns in a reasonable period of time will build consumer loyalty and strengthen your customer base. Use email to send newsletters to your customers. Instead of spending a lot of money having actual newsletters printed and mailed, create a digital version and send them for free to your customers. And since thereís no need to worry about the costs of creating and distributing newsletters, youíre free to send them out more frequently than usual. Of course, be sure not to flood the inboxes of your customers or your plan would just backfire. Lastly, create an email-based auto-response system so that you can right away acknowledge specified actions taken by your customers. Create Events that Allow Interaction and ParticipationIt can be a contest or an event where your customers can interact with a famous figure. It doesnít matter what kind of event you end up organizing just as long as it can generate positive hype for the business. In creating events, you must keep the following considerations in mind.Firstly, there must be something youíre offering in exchange. For contests, the rewards are obviously the ones serving as an incentive for people to visit your website and participate. Be sure that you spell out the rewards or benefits clearly. Secondly, what you get from these events must be naturally greater than what youíre spending on it. Donít offer what you canít afford to give. Thirdly, donít forget to have press releases created. Theyíll make sure that your target market is aware of your event.Get a BlogPeople tend to prefer businesses that they can boast of being ìpersonallyî familiar with. With a blog, you can get your customers to know more about you as a person and hopefully win their trust and loyalty in the process. Itís also a good way of learning more about your target market and using this knowledge to improve your products, services, and operation.
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