After more than 5 years of merely maintaining clients; realtor, Elizabeth Vicchini, began accessing her old marketing strategies. For years she relied upon costly advertising campaigns at trade shows, local newspapers and community boards. Then, as she followed her daily routine, she walked to her mailbox and there it was, the marketing tool she had been searching for. Sitting amongst her telephone bill and magazine subscriptions was a postcard from a local furniture store and another from a national car insurance company. Near and far, companies were using direct mailing to generate new business, why couldn’t she?Ms. Vicchini explored her options by attending a free seminar hosted by BargainPrinting.com. At the seminar she learned how to use the free online templates provided to her to create her own design. She was schooled in the different coloring techniques used to print as well as the importance of resolution.
By the time the seminar ended, she decided the most cost effective and efficient way for her to market her business was through direct mailings. At home that night, Ms. Vicchini designed her postcard, compiled her mailing list and placed her online printing order before retiring for the night. The next day she smiled as she again opened her mailbox knowing that in a few days, thousands of prospective homeowners would do the same and ýAll State Bargain Homesý would be waiting for them.
Reward them and get rewardedFor a period of two months after her mailing, Ms. Vicchini offered a free lunch gift certificate to a local restaurant for anyone she showed a home to that used the voucher code ýLunchý from her direct mailing. This rewarding method enabled Ms. Vicchini to track the success of her direct mailing. In all, her direct mailing of 1000 postcards garnered nearly 600 qualified leads for the cost of $399.00; ultimately each lead cost less than 67cents!Measure your resultsDesign Side 1 (Free by BargainPrinting.com) $0Layout Side 2 (Free by BargainPrinting.com) $0Printing (1000 Full color double-sided Postcards) $149List Processing (Free by BargainPrinting.com) $0Mailing (600 cards- first class mail) $250 $399A commitment to marketingSince her successful direct mailing campaign, Ms. Vicchini has purchased a mailing list from an online real estate lead generation site. Her next mailing will target 2500 prospects and the momentum of her success is gaining as she is including commercial real estate in her new endeavours.