If you want to be successful at the web, you shouldn’t ignore optimization for MSN search engine.
MSN is the third search engine now and has emphasis on using on page optimization techniques.
… instead Google and Yahoo pay close attention to your incoming link anchor text, so MSN indexes more pages than other search engines, and in result you can rank your pages higher and faster in MSN search engine.
Microsoft has published guidelines for site owners. It is important for MSN that you use well-formed HTML code and don’t have broken links in your pages.
They suggest to:
Contents are king for MSN, limit all pages to a reasonable size, whit out picture fewer than 150 KB. Add a site map; this enables MSNBot to find all of your pages easily. Choose one topic for each page.
Avoid loading pages with irrelevant words to increase a page’s keyword density and don’t use hidden text or links, this means you spam the MSN and they may remove you from their index.
Don’t forget that MSN is a very content and keyword sensitive search engine. If you pay close attention to your keywords and content, MSN Search will reward your website with strong search engine rankings.
You can learn more about the MSN Search beta product by reading their blog located here: http://blogs.msdn.com/msnsearch and their site owner suggestion guidelines are located at http://search.msn.com/docs/siteowner.aspx
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