The more than 100 million U.S. mobile phone users who access the mobile web from their devices are a significant yet largely untapped opportunity for marketers looking to leverage their advertising dollars across new mediums. Whether the mission is sell more products, increase brand awareness or beef up an existing customer database, mobile marketing is proving itself as a viable option for companies of all sizes and across all industries.
Unfortunately, many companies are still stuck in the text messaging mindset. They assume that SMS (Short Message Service) ads sent out to prospects cell phones are the only mobile technique that works. These marketers are missing the boat – text messaging is the foundation of mobile marketing, but its certainly not the only option.
Here are four mobile marketing 2.0 options that you can add to your companys portfolio right now:
As mobile marketing continues to mature, expect to see more ideas and approaches proliferating. Considered affordable and fairly easy to implement, mobile marketing serves as yet another viable option for companies looking to squeeze the most ROI from their advertising dollars.