As a business owner, marketing with images can help you express a thousand words or be worth a thousand dollars; choose one. Images can also be quite useful for promoting your enterprise when you use Pinterest and other image-based social media sites.
The Importance of Marketing With Images
Have you ever paid for anything without seeing it? You might have, but it really isn’t good consumer practice. Online, this is even more crucial. Walking into a brick and mortar store provides you with a direct visual that can direct your buying practices. In order to get people to purchase online, the same consideration needs to be taken.
Product images are critical to making the sale. When people can view what they are getting, it means a more informed choice. They can’t touch or taste, but they can examine the item and see before deciding if it is right for them.
They are being underused if product images are only featured on your website store. Pinterest and other photo sharing sites can help you give people yet another outlet for previewing your products.
Using and creating Product Images
There are a number of ways you can begin marketing with images. Here are just a couple of ideas in order to get you started with Pinterest.
1) Advertising Specials
Are you having a sale for the end of the year? Develop a sale board that promotes the types of products that are up for a bargain price. At a glance, visitors can see what kinds of products are involved without needing to click from page to page on your site. They can make their choice here and link straight back to your site to purchase their choices.
2) Happy Holidays (Seasonal Trends).
Are tricycles big this holiday season? Design a pinboard dedicated to profiting from that trend. Include images of your products that also conform to that trend and people’s need for a particular item. Another way to promote trends is to create a board that shows how your products can be used together to help you put your best foot forward in the most up to date fashions. This can be applied to any niche business market.
3) Offer Practical Product Tips.
You don’t need to have descriptions that are too long on your site. With a pinboard, you can (for example) group products together according to needs that they can fulfill, like organizational solutions. Build a collage of images that can be used together for solving organization issues. : If you wish to appeal to the “green” crowd, display products together that you offer that are made in such a way.
4) Product Use Ideas.
Want to offer people ideas of how they can utilize your products? Craft pinboards that speak to different ideas that you have and include images of your products that can be repinned on other boards for the purpose of project brainstorming. Make sure to include links back to your web site where the actual items may be purchased.
Discover how to start marketing with images in fresh and new ways to boost their visibility and your sales. Get clever and do not hold back!