Article marketing is currently one of the most potent ways to drive
volumes of targeted, qualified customers to almost any website. But
there is a catch, you must use it properly or it will be a waste of
time. The backbone of article marketing is “keyword relevancy”.
Understanding the concept of keyword relevancy is crucial if you want
to use article marketing effectively. Once you have mastered keyword
relevancy in connection with article marketing, you will generally not
have to spend another dime to make money online. When a person performs
a “Google search,” just a few words are typically used to run the
search. The person running the search will usually enter a short phrase
of words in the search box to start the search and hopefully find
precisely what they are looking for. These simple words are the
keywords which Google uses to find related content on the internet.
Furthermore, these keywords are the exact words or phrases you need to
focus on when crafting an article designed to achieve high rankings on
Google. Keep in mind, when choosing keywords or keyword phrases for
article marketing, pick keywords that are directly related to your
website. You should pick words that any ordinary person would normally
use on Google to hunt for your particular website. Generally speaking,
most people using search engines do not look through the search results
farther back than page 3. So, you need to focus on the precise keywords
related to your website in order to have a good chance of achieving a
listing on pages 1-3.

It is a work in progress, something we do
continually over the lifetime of our websites and, as with any skill,
we can improve our writing and naturally increase in our skill without
the pressure to be the absolute best writer/article marketer on day 1.
This is a process, and instead of getting bogged down in trying to do
things perfectly (not really sure if there is a “perfect” way to do
things anyway), I’d like you to focus on starting where you are and
then improving over time.

Article marketing is really a smart way
to present your product to the right audience or getting back links
that will effect naturally to your traffic, not to mention it’s free
services, thus you don’t need to spend a dime. But one thing you need
to consider, doesn’t mean your submitted article will be successful and
absorb large of audience, there’s always pros and cons in everything we
do, but at least you never know after you submit it. Beside where else
can you receive hundreds of back links and traffic to your site for an
hour or less of work that cost you little or mostly free, except in
article directories?

It is also one of the best low cost ways to
promote yourself and your business. Here’s what you need to know to
implement this marketing strategy. Why articles are the most powerful
tool for driving traffic to your website? Articles make search engines
index your website and drive traffic to your website. Writing and
submitting many articles to article directories is very powerful in
making your website visible on search engines. By including your
keywords in your articles, when people are looking for information
related to your niche and type those keywords, your articles and
website show up on search engines, therefore, making it easy for you to
get a lot of traffic on your website. Article marketing – if it’s
Google way, it’s my way as well.

Article marketing is not
“article writing” as you may know it if you’re a writer or reader of
magazines, journals and such. Article marketing is a new concept that’s
being used by web experts to help spread the word about their
businesses. It’s a tool that’s meant to increase your website’s
visibility. If you’re familiar with link exchanging and link
distribution, you know that the more websites who include a link to
your own website, the more exposure you get and the more chance you
have for making a sale.

Once the article is written, it is
distributed and publicized in the market place with one goal in mind:
gaining readers. The more people that read it, the more people that are
likely to want to know more and may go on to hire or purchase the
product or service that you have advertised in the article, making it a
great investment of your time and if you have paid for the article to
be written for you, your money as well. This style of marketing has the
potential to gain the author of the article business credibility as
well as obtaining possible new customers or clients. It is commonly
known as free press space, especially seeing as article marketing has
moved on from its traditional forms of paper print to the wonderful
world on the internet, and is great for any business with a low budget
for their advertising sector. With the increase of e-commerce and
online marketing, it would be silly not to. Take up the offer of
advertising with your articles online.

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