So, you have this snappy software product that can slash company expenses by half, or you might have a company that is churning out really great software services geared at the IT sector. The problem here is that you do not seem to get enough customers. Why is that so? You might have to take a better look at your IT lead generation campaign. You might not believe the kind of marketing mistakes that can ruin your chances of getting more B2B leads. That can be very costly for your firm, and you might be losing what could be profitable business leads. Better take note of these so that you get them right.