The American Heritage dictionary defines ‘event’ as ‘a significant occurence or happening’. A secondary definition describes it as ‘a social gathering or activity’. So it makes sense that a ‘marketing event’ would be a significant, social activity for any business. How does this apply to your online business and what effect can it have on your sales? High profile online entrepreneurs have long been using marketing events to launch new products, breathe new life into old ones, gain new customers and offer something new to their existing ones. Marketing events can take on many forms. A web-based seminar, often called a ‘webinar’ is usually held in a private conference room. Participants sign up in advance and are usually given a download link and a password to the room. At the time of the webinar, a conference call is placed and participants have the option of joining in the phone conversation, or typing their comments in the room, or some combination of the two. A teleconference is another form of a marketing event. Usually done solely by phone, participants can listen in, but not be heard. This type is frequently used to broadcast an interview of a well-known or highly respected expert in a particular field of internet marketing.Other marketing events include, but are certainly not limited to, new product launches, firesales, giant giveaways, and joint ventures. All of these, to be successful, require a great deal of planning and preparation and when done properly, can propel sales to staggering heights.The use of marketing events is not a new idea, nor is it unique to online businesses. Every time a store holds a ‘going out of business’ sale, a grand opening, under new management, back to school or holiday sale, they’re using a marketing event to draw customers, both old and new, into their store. Have you considered a holding a major marketing event for your online business? It’s not an undertaking for the lazy or uninspired. A truly successful marketing event doesn’t happen by itself, and the results you get out of it are directly related to the amount of effort you put into it. One of the best ways to get started is by talking to others who have held successful marketing events and asking for their advice. They can help you avoid costly time and money mistakes, particularly if this is your first attempt.Many online entrepreneurs have rocketed to success following a successful marketing event. As you gain experience, each one becomes a little easier to organize and execute. With careful planning and proper promotion, your marketing event could take your business to the level success you’ve always dreamed about.
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