In personalized marketing, the targeted user is typically
browsing the Internet alone, so the marketing messages can reach him
personally. This approach is used in search marketing, where the advertisements
are based on search engine keywords entered by the user.
A relatively new form of marketing uses the Internet and is
called Internet marketing or more generally e-marketing, affiliate marketing, desktop
advertising or online marketing.
It typically tries to perfect the segmentation strategy used
in traditional marketing. It targets its audience more precisely, and is
sometimes called personalized marketing or one-to-one marketing.
Personalized marketing is the most extreme form of product
differentiation. Personalized marketing had been most practical in interactive media
such as the internet. A web site can track a customer’s interests and make
suggestions for the future. Visit the Web
to learn more of this.
Many sites help customers make choices by organizing
information and prioritizing it based on the individual’s liking. In some
cases, the product itself can be customized using a configuration system.
More recently, personalized marketing has become practical
with bricks and mortar retailers. The market size, an order of magnitude
greater than that of the Internet, demanded a different technological approach
now available and in use.
Many retailers attract customers to the physical store by
offering discounted items which are automatically selected to appeal to the
individual recipient. The interactivity occurs through the offer redemptions
recorded by the point of sale systems, which can then update each model of the
individual shopper. See what the Web
has to do with this.
Personalization can be more accurate when based solely upon
individual purchasing records because of the simplified and repetitive nature
of some bricks and mortar retail purchasing, for example grocery superstores.
The interactive nature of Internet marketing, both in terms
of providing instant response and eliciting response, is a unique quality of
E-marketing is sometimes considered to have a broader scope
since it refers to digital media such as web, e-mail and wireless media, but
also includes management of digital customer data and electronic customer
relationship management systems. For more information about internet marketing
and its benefits, then visit the Web
for more details.
Web Marketing Photo
By raphaelsilva from Pixabay