While you may think that search engine optimization and
E-commerce work in harmony together to achieve their set goals, the opposite is
actually true. E-commerce sites are actually not SEO friendly, and are always
beaten by other sites in the race for a top position in search engine results.
This is contrary to the purpose that E-commerce sites are
actually developed for, and that is to promote a business through the World
Wide Web in an effort to attract more customers. Not only that, E-commerce
sites have a system that makes it possible for purely electronic transaction
between the site and your customers without you having to deal with some
problems or transactions directly.
That is the advantage E-commerce sites have over other
business websites, which merely advertise products and require direct contract
between the seller and possible customer in order to be able to close a deal.
E-commerce sites, on the other hand, are capable of giving customers the
convenience of being able to buy products from the site itself.
In an ironic twist, non-e commerce sites are found and
indexed more easily by search
engines than e-commerce sites. No matter how beautifully
designed, or how user-friendly your e commerce site’s design is, it actually
loses against other conventional business websites in terms of search engine
ranking. You could find yourself unable to pitch your sales because almost
nobody visits your site, while your non-e commerce competition gathers
audiences quickly and easily.
Shopping Carts Can Make or Break SEO Efforts
Shopping carts are used widely in e-commerce sites. They are
created to provide consumers the ability to make purchases directly from the
site itself. The concept of shopping carts, in its name, is designed to
simulate the ability of shopping for groceries. You grab one item, put it in
your cart, and move on. Because of this, the shopping cart system is oftentimes
implemented in the whole site.
Shopping cart systems are made up of two components: the
front-end site, and the administration. The former is the site that can be
viewed by visitors and potential customers. The front-end sites content is
generated automatically by the software, and relies on the information that can
found in the web site’s database. These information, on the other hand, are
inputted by the site administrator using the content management system included
in the administration side of the e-commerce page.
Unfortunately, these carts are oftentimes the root of the
problem itself. Most systems are not designed in a manner that search engine
spiders will index the site favorably in terms of relevance to a query. The
pages that come along with the shopping cart system are oftentimes not search
engine friendly and are not easily found by the spiders. In fact, one would
sometimes need to install add-ons made by third parties just to facilitate SEO.
Possible Solutions to the Problem
Since most shopping carts are not SEO-friendly, it is not a
good idea to implement the system for your whole site. With the results this
move could generate, choosing it would cause certain death for your business.
So now, what next? Youre probably wondering how you could go about enabling
your customers to buy your products directly while you maintain your sites SEO
The shopping cart can actually still be implemented within
the site, but to be able to appear in a top spot among other search engine
results, you must come up with a site that satisfies the requirements for being
indexed by spiders. One way to do this is to create a separate site for the
display and advertisement of your products, and not the front-end site included
with the shopping cart software.
With a different front-end site, you now have absolute
control on the pages design so that you can ensure SEO-friendliness. You now
only have to make sure that the pages are designed in a way to maximize
satisfaction of the different criteria in search engine ranking. These criteria
include keyword and keyword theme density, where your site must contain certain
keywords that have to be mentioned a certain number of times throughout the
site in order to be considered relevant to a search. This front-end can then be
implemented together with the shopping cart software because youd still need
it to facilitate e-commerce in your site.
Choosing Your Shopping Cart
One rule in maintaining a business is that you have to spend
less than what you earn in order to record an income. This is one of the
reasons that some businesses would opt to install those cheaper systems despite
their non-friendless to SEO
rather than the expensive ones in the market.
What they dont realize is that even if the one-time expense
for these shopping carts can be quite big, the benefits that would reap in the
long run actually outweigh the costs because most of these expensive systems
feature pages that can be easily spidered by search engines.
Search Engine Optimization Photo
By geralt from Pixabay