Even though they are no longer as prominent as they were in the past,
print marketing remains an important part of business. Although most
people these days are Internet savvy, this doesnt mean that they no
longer check their mail box. If you are a clever business owner, you
would take advantage of both online and print marketing in order to get
the best results.
Among the indispensable printed marketing
materials that should be included in your marketing program are the
business cards. When you go to networking events, business meetings, or
trade shows, people will still ask for your card. They will only whip
out their smartphone when the business card is not available. If you
dont have your card with you, you risk the chance of getting new
contacts that later on can turn to loyal customers.
marketing is not a new concept. People have been using this material
for decades. The only trouble is standing out from the crowd. Because
most businesses including your competitions will be creating their own
business cards, you need to find a way to stand out. Even when placed
with other cards, yours has to be more noticeable.
different ways to make your card look unique. If you have enough
budgets, you can go for a magnetic business card. Magnet cards look
distinct and eye-catching. They can be placed in fridge doors or any
other metal surface where they will be seen consistently. Although they
will cost you extra, the additional investment will surely be worth it.
you wont be able to print information at the back, you need to make
sure all important details will fit on the limited space in front.
Include only important details such as your name, business name, logo,
and contact details. All other information can be skipped and included
instead on your other marketing materials. The use of simple fonts will
help save space. You dont have to use fancy and overly creative fonts.
In fact, it is recommended to use standard fonts such as Arial or Times
New Roman. These will help ensure your contact details are printed
legibly on the card.
It can get taxing to create magnetic business card printing,
so you have to make sure you hire the right print shop that will give
you the best print job. Make sure the printer has good knowledge of
printing magnetic cards. If you can ask for samples from the printer,
that would help you get an idea on the quality of print job the printer
is capable of. Keep in mind that there are plenty of printing companies
out there. Research well so you find the perfect printer that will give
you the best value for your investment.
Magnetic cards are
unique, elegant, and creative marketing tool. They will surely give you
to stand out appeal that you desire. Remember though that people will
still be looking at the first impression that your card conveys, so you
have to work carefully on its design. It will help to test your magnet
cards first to determine peoples response before creating a massive
print out. If there are changes that need to be, you can do them easily.
This will surely help you maximize your cards and your marketing