Guerilla marketing is all about creating a marketing campaign that is
memorable, easy to carry out and above all affordable. It is done by
promising your customers and prospects only what you can provide but
actually giving them more than what you have promised. If this is done
well, you can be sure to drive more customers to your business and
eventually increase your sales and grow your brand.
If you want to
put together an impressive guerilla marketing campaign, here are
important tips you need to know. Follow them and you can be sure to
achieve great impact.
1 First, you need to know who your target audience is.
Actually, every marketing campaign starts with this. You need to
identity first who your target customers are so you would know their
most pressing problems and create solutions to them. You cant just
create just about any marketing material you want and blame the material
in the end if the campaign was not successful. For instance, if you do
business card or poster printing, you need to know what attracts your customers so you can create a design suited for them.
It would be best if you answer these guide questions to ensure your campaign is effective:
– How will your products or services help your customers?
– What are the needs or greatest desire of your customers?
– How do they make decisions?
answers to these questions will help you create a focused strategy that
will encourage people to take advantage of your offerings.
2 Make sure your materials compel people to make an action all the time.
Dont distribute materials in the market that dont generate immediate
action. If you do, you would only be wasting your time and money.
Include an irresistible offer so you can easily motivate people to
respond at once. Keep in mind that the better the offer is the better
response you will get.
You can consider coupons, discounts, or freebies to generate immediate response. Print them in your postcards or poster templates
so customers wont have second thoughts in responding right away. If
you can put a deadline to your coupons or freebies, the better since
this will create a sense of urgency.
3 Get your business noticed.
When doing guerilla marketing, you need to step up your campaign. Dont
be shy with your sales message or elevator speech. The idea is to get
noticed at once so your strategy would be effective.
4 Think in terms of the results.
If your first campaign did not bring money into your business, you need
to change your strategy. Look for another material that will require
less investment but would let cash flow into your business. This may
require unique and unconventional tactics but you should worry of going
against the norm. As long as money starts coming in, then you are in
Guerilla marketing shouldnt be a hard job for you.
Once you get it right, expect your business to burst. People will start
coming in and order will go out of hand. In the end, this will help
boost your revenue and grow your brand. And because people already know
you, it shouldnt be hard for you to encourage them to purchase again