The importance of social media in today’s competitive business environment is unquestionable. It has become a valuable tool for marketers. When it first hit the scene a few years ago, you mostly found people chatting and connecting with people about their interests or hobbies.
But business owners an entrepreneurs soon recognized that their target audience were becoming increasingly more engaged and now social media marketing has developed into an important marketing strategy for all businesses.
Social media marketing can be a daunting task and it can also take up a lot of valuable time. You may even be wondering if you should even bother. Here’s how to determine the importance of social media and why is is good, or perhaps not so good, for you and your business.
Is Social Media Really That Important?
Ask yourself this question: do you have enough business to last you until you retire? Do you want your business to grow or possibly stall? It’s a proven fact that it is easier and less expensive to keep and please existing customers than it is to find new ones. If you’re not on social media, you’re not only missing an opportunity to get new customers, but also the opportunity to connect with your current ones.
Social media marketing makes your business available to an entire new audience. You cannot beat word-of-mouth advertising and a good social media presence can work like word-of-mouth referrals when your followers share your content with their followers. When you create a compelling post, tweet or video that people like and want to share, you can potentially get your message to thousands of people, absolutely free!
Why Social Media Marketing?
Social media marketing offers affordable and targeted advertising options for your business. One example is Facebook advertising which enables you to produce ads that appear only to particular target market based on the information included within their profile or based on their gender, location, or individual tastes.
It’s also great way to get opinions from your customers or your prospective customers. If you are using Twitter as a marketing tool, when somebody follows you, is a good indicator that they are interested in your business and these prospective customers are asking to hear more from you.
Building Relationships With Your Audience.
Personal service in business is extremely important to people these days. You can build a life-long customer relationship simply by making people feel that they matter, they are important and that you want to fulfil their needs as best you can.
Many entrepreneurs say that you’re not just building a business, you’re essentially building relationships. This is a legitimate thing to say and it is the best way to get loyal customers. When your business is on social media, it is an excellent way to develop those relationships.