Increase Your Email Response Rate with Email Marketing Segmentation
Do you want to increase your email response rate? Do you want to increase your sales through email marketing? Well, if so then it is necessary that you should focus on email marketing segmentation. Yes, there is a need to run your email campaign only after proper segmentation of your email marketing lists.
A Little About Email Marketing Segmentation
Well, email marketing segmentation is a process of segmenting the email data you have and on the basis of the segmented data you proceed to take up the most winning email marketing methodologies.
How Segmentation is done? What is it based on?
Let us say, you have a data which comprises 500,000 email ids of your prospective clients (The data that which you have collected through your subscriber’s form or through various other resources). Now, you can send an email to all the people present in the list but doing so can’t bring the results you might expect. Of course you might get some responses but the response rate will not as higher as you would expect.
You need to split the email data you have into groups depending upon the geographic location of the email recipients, their personal interests (buying behavior), personal purchase history etc.
Geographic Location – Segregate lists as per the email recipients’ geographic locations. Email data of the recipients in Canada should be separated from the email data of the recipients who are from UK. This way you can market as per your location.
Personal Interests- When you once send an email to your prospective customers then segregate the data based on the responses you receive. Some customers might want to take the offer from you the moment you send an email to them or some might want to get back to you later. You need to understand what your customers might want from you and then depending upon their personal interests you need to segregate your data into groups.
Filtering Your Data – The data you using may contain dead email addresses as well so it is necessary that you should remove those addresses. Filtering is very much necessary and if you do not focus on it then your email bounce rate will increase which will eventually lower down your response rate.
By Behavior – See, how your customers respond to your email. Focus on their behavior. Focus on how many have responded to you, how many have clicked on your “call-to-action buttons” placed in your email letter or how many have actually bought the product or have taken the services from you. Once you start working on separating the data depending upon their behavior or their purchase history or browsing response then you can take a step forward to send them more friendly and convincing emails which can really increase your response rate or eventually your sales.
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