– After learning the various social networking media out there that you can
utilize to boost your business, the next thing you probably have in mind is to
create your own page. But hold it for a while and learn about these important
social marketing tips to avoid being spammy.
What you want to do instead is to put yourself out
there as a valuable resource and show that you are an expert in your area and
that you want to add value and that you care about your customers. Then you can
begin to talk about your brand.
How to get started:
Have a plan – What are your goals? What will you
measure? What value are you adding by simply being involved? By answering these
questions honestly, you are providing yourself a clear picture of your
expectations and aims that you will be working hard to achieve.
Identify your customers Who needs your products?
Where can you find them? You can do searches or look at third party
recommendations. You can look up at Google Groups. You can subscribe to RSS
Feeds. You can hire a firm to research and tell you.
Be effective – Be unique, genuine and add value to
your business. Be a part of the community and not just be there for the
advertisement benefits that you can get. Join the conversation. You can start as a lurker, watching how
things go. Then be responsive. But always bear in mind that you cant control
the community. Watch for pitfalls. If you get involved, recognize that this is
a commitment and you have to stay involved.
Your customers are out there
talking about you and it is your chance to understand who and where they are.
Create a plan with goals, guidelines and metrics. Listen and be responsive. For
more information on important social marketing tips, go to http://annettapowellblog.com/. See you there!