Popular search engines display two types of results in the search Engines
results. As a result of a user Requirements. PPC adverts and natural Non-PPC
lists. Web sites can utilize one or both of these methods to acquire top
listing positions. The PPC Marketing Advert exists on the results page due to an
agreement by the advertiser to pay the search engine when a user clicks on
their adverts. The natural listing depends on the website optimization techniques
employed on the web site. This article will focus only on the natural listing
but Not PPC Marketing (Pay per Click).
Each search engine has its own distinguishing features system to determine
which web sites meet their requirements and therefore obtain the higher natural
listing positions for a given theirs Keyword or keyword phrase in a user search
query. Some search Engines are using old algorithm and some new techniques.
There are a large number of SEO Techniques for on-page optimization that are
considered in the search engine evaluation process. These factors include but
are not limited to: words in the web page url, title tag, meta tags, headlines,
sub headlines, keyword density, words at the starting of the page, page
content, words that are bold, words in the links, site navigation, the Website
structure of links and a number of other considerations. You want to make
certain that you do not over optimize your web site and have the search engines
consider your site spammy.
How popular are the web sites that link to you and the sites you link to? Are
the inbound links to you relevant to your site’s content? How popular is your
web site? Each link to your web site from another web site (i.e., backlink) is
consideredvote” to your site’s popularity in search engines. These votes
can increase the importance of your web site from the search engine’s
Some of the factors considered by the major search
engines in evaluating the off-pageoptimization of your web site
The off-page seo elements
Backlinks to your website
Page Rank of the Pages linking
to your site
Link Exchange which your
website is doing
Anchor text of the links to your
Relevancy of the links
Directories where your site is
Traffic which your site is
It’s critical that the web sites linking to your site are relevant to the
content on your site and the linking site is considered an authority in its
field by the search engine.
The number of relevant sites that link to you is an Important for your
website in search engines.Popular search Engine Google page rank (1-10) of your Reciprocal links
This is a major factor because a high page rank relevant site linking to
your site is much better than a low page rank site. A site’s voting power
increases as the page rank of the site increases.
The anchor text indicates the area of relevance the linking site places on your
site. This anchor text should include your primary keywords. The text in the
linking anchor text should not be the same in every site linking to your site.
This is not seen as natural linking by the search engines. You need to get
variability in the anchor text.
It is better if the title page of the linking web page is relevant to your site
and contains one of your keywords in its title. If it just says “link
directory” then that is not good.
A reciprocal link means you have linked back to the web site that linked to
you. This can be a negative to your site because you lose some of your site’s
page rank to the other site. If you do resort to reciprocal links, make certain
the page rank of the other site is the same or higher that the page rank of
your linking page. The one- way link to your site is a much better deal because
you do not lose any of your site’s page rank.
After completed good and quality optimization, you must be start and check
following process of SEO for your business website.
Keywords research and keyword rich content writing
Website optimization (Title, description, & keywords preparation)
Site navigation and internal link setup
Directory, article, press release and classified submissions
Reciprocal and 3 way link building