In this internet-driven world, to attract maximum traffic to a site, an organization needs to plan an effective search engine optimization strategy. While the digital marketing landscape is alwa…
In this internet-driven world, to attract maximum traffic to a site, an organization needs to plan an effective search engine optimization strategy. While the digital marketing landscape is always dynamic and ever-changing, the importance of experienced and innovative SEO professionals can never die down. Therefore, we see a large number of companies on the lookout for professionals offering dedicated search engine optimization service on a regular basis.
Best of SEO company works hard to help a site get a high ranking on popular search engines especially on Google. It is worthy of remembering that Google controls over 60% of the US search market. Reputed digital marketers ensure their SEO service encompasses target audience identification, extensive keyword research, content writing, website analysis and refinement, creating channels for inbound links, and submission of the site in all leading search engines. Besides, the online marketing companies also create and send multiple reports stating the progress of different optimization strategies undertaken on a periodic basis.
The key SEO practices include:
Consultation with the Client – Before starting with the keyword research and optimization of the website, a good search engine optimization service provider will sit with the client to learn more about the target market and section of target audience specifically about their age group, gender, location, etc. to chalk out an effective search engine strategy for increased online traffic and conversions.
Keyword Research – Relevant keywords are searched for use within the site to achieve a top spot on all major search engines (Google, Yahoo, Bing, MSN). The popularity of a keyword depends on the number of times it is typed on Google or Yahoo.
Content Creation and Use of Keywords – Original content should be developed free from plagiarism of any kind. Google gives credibility to a site that has fresh new, genuine content. Besides, the articles, blog posts or press releases need to be informative and appealing for getting maximum clicks.
Relevant keywords should be evenly used in every web page. The keywords also need to be used in the URLs, meta tags, descriptions.
Link Building – The more your site gets relevant inbound links, the easier it becomes for the same to achieve a high ranking on search engines. Link building is dependent on quality content.
Social Engagement – It refers to increasing your site’s social presence on Facebook, Twitter, LinkedIn, Google+, and such similar social media web platforms for attracting the attention of the global online social media users.
Understanding of Google Algorithm Updates – A reputed SEO company will keep itself up-to-date about the recent trends and changes occurring in the digital marketing world especially about the Google algorithm updates.
Every SEO professional is well aware of the recent changes made by Google in its Panda and Penguin algorithms. The Panda update is made to lower down the ranking of sites containing duplicate content and raise the ranking of websites containing original information.
The Google Penguin Update is aimed at decreasing the ranking of sites that are violating Google’s current quality guidelines. For example sites are penalized that practice spamming, keyword stuffing, overuse of similar domains, etc.