Today I want to teach you about
leveraging your marketing. I met this woman just a couple of days ago and she
said, Oh my Gosh. Its you. Youre in the flesh in person. I feel like I know
you so well because I watch all your videos.
I thought that was really
interesting because she was like moved to see me in person. Of course I had
never met her live before. You know how we always talk about the fact that
client attraction is based on the know, like and trust factor. For people to
want to hire you or refer you theyve got to know you, like you and trust you.
The shorter the period of time that happens in, that process, the shorter the
period of time is that someone hears of you and wants to work with you. Does
that make sense?
The idea is when you first started
your business, you did a lot of your marketing one-to-one. You were networking
and speaking and talking one-to-one to referral partners. Once your practice
gets full, if youre working with me your practice will get full in a much
shorter amount of time. Once youre at that place, the only way you can make
more money is by leveraging yourself. One of the ways that you leverage
yourself is by leveraging your marketing.
I want you to always be thinking
about that. Leverage your marketing. One of the ways, going back to this woman,
is to use technology to do that. This is what we teach our Platinum level and
above clients is how can you leverage aspect of your business.
My client felt in a very short
period of time, I think she had first heard about me exactly two months ago and
she is now in one of my higher level programs in just two months. Shes
perfect; shes so yummy. We adore her. What used to take several years of
building that know, like and trust factor got condensed into a period of weeks.
This is what I want for you too. I
want you to think about you might already be using video in your marketing and
if so, thats fantastic. If youre not yet using it its time to leverage what
youre doing in terms of your marketing. Its not just written words on paper.
They can see you. They see your expressions. You can be emotional, funny,
tender, cheeky, laughter, good teaching, all aspects of your personality can
come out on video. Again, it speeds up that know, like and trust process.
If youre not already using video in
your marketing, I want you to start looking around at what Im doing, what
other people are doing, and see what you can implement into your own business.
If you are already using video in
your marketing, then I want you to see what you would need to do to multiply
that; multiply your video usage, multiply your effectiveness with video and
multiply the number of clients you can attract using video.