One of the most common complaints we hear from our clients
about the social media is that it eats up time.
They fear that once their employees get on the sites, they will no
longer have time to do their jobs. I
remember hearing this same complaint about allowing employees access to the
internet. Theres no question that
internet access and email correspondence eat up much of our day. Does it waste time? Theres also no question that access to the
social media will eat up your day. Will
it waste time?
Today, no business can function without the internet. We predict that tomorrow no business can
perform without the social media. But,
how can we incorporate social media into our day and save time? Here are five tips:
1. Create a
social media strategy. Think about what
you want to accomplish by using the social media. Do not join Facebook or Twitter just because
someone asks you. Decide why you want to
participate and then set some clear goals for doing so. Think about how participating on these sites
will help move you closer to your customer.
2. Limit your
time on the social media. Allow yourself
no more than an hour a day to update, explore and contribute to the social
media sites. Block off the time as if it
were an appointment.
3. Look for
ways to network on the social sites without having to go to networking
events. Networking events consume a lot
of time. They require you to get in your
car and go someplace. Use the social sites
to network with others as you would at a networking event. Here are some ways: a) Find a niche you want
to network with. It could be sales
managers, human resource managers, recruiters, etc. b) Share information that
you think would be helpful to someone as you might face-to-face at an
event. LinkedIn gives you lots of
opportunities to do this in the Discussion section of their groups. Look over the discussions. Can you add anything that might answer
someones question? c) Sign up on other peoples sites. This is like asking for someones business
card. d) Comment on other peoples blogs.
4. Use the
social sites to find potential leads. In
other words, use the social sites to prospect.
You can use the search function on LinkedIn or Twitter to locate
businesses that fit your niche.
5. With all the
time youve saved by not going to networking events, and by eliminating cold
calling, you can add another hour or 30 minutes to your social media daily
schedule. But, never allow yourself to
exceed two hours daily on the social sites.
If you do, your friends will accuse you of a new addiction!
The New Handshake offers even more suggestions to help you use the social media and save
time. As with anything new, it takes
time to learn what to do. In the
beginning youll spend more time learning.
After a few weeks, your learning curve will diminish and youll spend less
time on the social media. Youll create
your own system for connecting with people.
Youll learn the best ways to leverage the social media to accomplish
your goals. Dont take my word for it,
give it a try!