A look at the importance of good website structure for eCommerce websites and 4 key areas you must get right, including website hierarchy, URL structure, web code structure and navigation.
Website structure organises your pages and content into a system that’s both logical and navigable for search engines and users. Poor website architecture makes it difficult for search engines to crawl and index your pages while users will struggle to access the information they need and complete meaningful actions on your website.
For eCommerce brands, creating the right website structure is particularly difficult, given the volume of products and pages to manage. In this article, we show you how to create the right structure for higher search rankings and happier customers.
Why is website structure important?
Structure is important for any website but eCommerce sites tend to be larger and more complex. You’ve got a whole catalogue of products to arrange, many of which need grouping into…