About LinkedIn social media platform
One of the most popular social networking sites for professionals, executives and business owners is the site LinkedIn.com. Anyone seeking employment, business opportunities or just get a foothold in any profession needs to join this site and present their credentials to members of this community. Now LinkedIn has a publishing platform known as LinkedIn Pulse.
This platform provides a great opportunity to members who wish to promote their content and widen their audience. LinkedIn hopes to match content posted on this platform to professionals on the site who find a particular topic relevant to them.
How to post content on LinkedIn website
It is important to understand that LinkedIn Pulse platform uses powerful software with an algorithm that matches content to relevant professionals interested in that particular topic.
Therefore, content published on the website, or the platform is evaluated by the algorithm. It tags content appropriately so as to optimize each member’s experience. So a player in the engineering sector will not receive a posting on accounting, for example.
According to LinkedIn Help Center, publishing content is pretty simple. Users or members of the site will get permission to publish content on the site. A pencil symbol or Edit icon will appear on the Homepage. Clicking on this symbol will bring out the writing tool. Clicking on this tool will enable users to add any content they wish to publish. The process is really simple and just about any linkedin.com user can upload content. Once the content is uploaded, it will appear on the member’s profile and will be shared with their network as well as all other members who follow the particular user’s posts.
Tips for a successful publishing on LinkedIn Pulse
One important tip is to avoid any posts or content that is political, self serving or promotional.
Content that enjoys wider distribution and better metrics tend to be those that endeavor to educate and inform readers rather than sell to them.
Another useful tip to keep in mind is to avoid plagiarism or copyright infringements. Publishers may own the content that they post and publish but will be ultimately responsible for what gets published. It is important to adhere to all the rules such as copyright and privacy rules. It is also absolutely important not to share other people’s work without their express permission.
Benefits of publishing posts and content on LinkedIn Pulse
There are many benefits why businesses should publish posts on this professional networking site. One is that it increases the social media audience that businesses get in contact with. Blog posts also get promoted to wider audience and this is good for businesses as it brings in new contacts and possible customers, clients, associates, suppliers and so on.
The content can be viewed by non-network members and the posts are public. This means they can be viewed outside the LinkedIn platform and across the web. A wider readership is desirable as it markets the business owner as an industry leader in their field and introduces more leads to the business.
Posts are sometimes shared across other trusted partner sites. This has other additional benefits as well. Such posts can introduce publishers to the world of blogging, increase their social media reach and help propel them to the ultimate levels of a given sector of the economy.