There are plenty of ways you can use social media to market your products or services online. I would stay away from MySpace unless you’re in the entertainment industry. Outside of that, Facebook is the best choice.
Stay away from Twitter unless you are doing multiple promotions or frequent updates. I still can’t figure out all the hype with Twitter, although I’m currently using Twitter – go figure!
Linked In is good for networking with like minded business people. You can answer and ask questions. Answering questions at Linked In will establish credibility, trust, likability and you can be perceived as an expert in your field. Doing this can allow you to build relationships that may lead to joint venture partnerships. So, no matter your market, join Linked In.
Join forums that cater to your market. This is a good way to get you and your product in front of the people who matter most, your target group! Just go to Google and type your “keyword” followed by “forum and message boards” and see what comes up. I can bet your bottom dollar there’s a forum for your target group!
YouTube is good too! Okay the simple way to make videos for YouTube is to write a 300-500 word article. Record your voice as you read the article out load. If you have Microsoft open Movie Maker and add your recording and then add pictures that compliment your recording and you have a video slide show to upload to YouTube. If you use a Mac just open up iMovie to make your YouTube videos.
You can also create Squidoo lenses and HubPages. These sites are good for doing affiliate product reviews, product comparisons or simply doing a tutorial of your own products or even your affiliate products. The reason I like Squidoo and HubPages is because Google loves them! Their pages get indexed quickly in Google.