Search engine optimization is the task of enhancing and enhancing the visibility and availability of a business website or a web page in the search engines through the normal or unpaid search results. The basic concept of SEO is to improve your web rank so as to receive more target audience to your website through major search engines. Searches like, image search, video search, local or academic search etc are various searches targeted by SEO. As an internet marketing tactic, SEO considers how search engines operate, what individuals hunt for, the key words typed in search bars while searching for a particular information or product as well as the search engines used to make the search by clients. Enhancing a website might need enhancing its written content and HTML and associated coding to both improve its importance to particular keywords and to get rid of hindrances to the indexing activities of search engines. Yet another SEO technique is to increase backlinks to your website. The acronym “SEOs” can refer to “search engine optimizers,” a term adopted by a business of pros who carry out search engine optimization projects for clients, and by workers who execute SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Since effective SEO may require changes to the HTML source code of a site and site content, SEO techniques can be included for website designing and web development. The term “search engine friendly” could be used to identify website designs, menus, content management systems, images, videos, shopping carts, and other factors that have been optimized for the purpose of search engine exposure. An additional class of methods, known as black hat SEO, search engine poisoning, or spamdexing, uses techniques such as link farms, keyword stuffing along with article rewriting that degrade both the importance of search results as well as the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices. Search Engine Optimization techniques: Being Indexed The top search engines, such as Google, Bing as well as Yahoo!, use crawlers to locate webpages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, run a paid submission service that assure crawling for the set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Increasing popularity A variety of methods can increase the prominence of a webpage within the search results. Cross linking among webpages of the identical website to present additional links to most significant webpages could improve its visibility. Writing content that includes frequently searched keyword phrase, so as to be pertinent to a wide variety of search queries will usually increase targeted traffic. Alos, the content needs to be upgraded regularly as it adds required weight to your website. Adding relevant keyword to a web page’s Meta data, such as the title tag and Meta description, will often enhance the relevance of a web-site’s search listings, hence boosting traffic.