Many new website owners wonder whether or not hiring an internet marketing consultancy is a worthwhile venture. The fact of the matter is that it is all very well having an all singing and dancing website; one that uses the latest cutting edge technology and incorporates all of the latest features and gadgets such as video streaming; however, if no one knows that your website is out there in cyber space, you are not going to get any visitors. Marketing is the vehicle that we use to create that awareness. But whilst marketing is not exactly rocket science, it does require that you are able to formulate your own marketing strategy, that you know what you are doing, and that know best to go about achieving it. Added to this you must of course have the time.A successful marketing campaign will employ several different marketing methodologies. It all depends very much on the market you operate within, and the audience you are targeting. For a seasoned internet campaigner, the choices are apparent, and the knowledge of how to implement the correct strategies is a known. If however you are a relative newbie, you will not have amassed this knowledge, and all you will probably want to do is get your online business up and running as soon as possible. This is where a good internet marketing consultancy can really help.The different marketing methodologies include email marketing, search engine optimization (SEO), article writing, social website marketing, social bookmarking, pay per click keyword selection, affiliate marketing, and many more besides. They all have their uses in the right markets and for the right products, but knowing which ones to use and which to discard is not an easy choice to make. But any internet marketing consultancy worth its salt will have the experience to know which ones are most suitable, and how to set about employing them.Making the right choice of methodologies is very important because online marketing can be expensive, especially if it bears no fruit. Most new website owners are not flush with money so the last thing they want to do is to throw money away. Unfortunately this is precisely what many do because they do not know better. Whereas hiring an internet marketing consultancy does cost money, (albeit not as much as you may think), you can quickly save their fee by not marketing in vain. You need to appreciate that marketing is not just an expense; it is an investment in your and your website’s future.The other very important thing about online marketing is that it needs to be targeted. Even if you do have lots of money, there’s no point in spending it on blanket advertising or marketing. The fact is that something like 96% of blanket marketing is seen by people who have absolutely no interest whatsoever it the service or product that is being advertised. It’s therefore a sheer waste of money. As any good internet marketing consultancy will tell you, you must use targeted marketing.The obvious benefit of targeted marketing is of course reaching your intended audience. At least you know that you are therefore talking to people who are interested in whatever it is that you are selling or recommending. The other benefit is that getting the right message across to your intended audience will pre-sell your product or service, so, by the time your visitor reaches your website, he/she’s ready to buy. It will increase your sales conversion factor quite dramatically.When you choose the right internet marketing consultancy to work with, you’ll find that they will become more like an extension of your own business. If they are any good they will realise that your success is their success. Satisfied clients are more likely to come back time and time again, so increasing your success means you are likely to continue using them because, once you begin marketing, it’s not something that you can turn on and off like a tap. Even the most successful brands such as Coke Cola and Nike still find it necessary to continue their marketing efforts. Without doing so they know their market share will dwindle.Of course big organisations may well have their own internal marketing set up, but for the smaller guys and gals it’s a luxury you just can’t afford. So using an internet marketing consultancy is a great alternative. You still get the benefit of all their expertise and knowledge, but because they work for other businesses too, their costs are divided across their entire client base, making their consultancy fees to each individual client that much more affordable.But the best thing about getting into bed with a good internet marketing company comes back to what we said above. They will do their very best make sure that your business succeeds. Their expertise will tell them what marketing strategies you should be adopting and they will advise you accordingly. But markets and fashions are constantly changing, so the methodologies that you employ also need to change too.Even the search engines change. Search engines like Google are one of the biggest marketing outlets. Getting a higher page ranking can substantially increase the amount of traffic visiting your website, and it may well be one of the strategies that your internet marketing consultancy would recommend to you. But the search engines change their algorithms from time to time to stop people from taking advantage. Knowing that the algorithms have changed, and more importantly how they have changed is very important. Once successful marketing campaigns may suddenly cease to be effective, and this is precisely the sort of thing that an internet marketing consultancy copes with on your behalf.Last but not least, an internet marketing consultancy can save you time. Your time is precious, and to run a successful marketing campaign and strategy is very time consumptive. By working hand in glove with your chosen consultancy you will free yourself up and get far more time to concentrate on other more important aspects of your running your business.
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ABOUT THE AUTHOR
Brian Garvin & Jeff West are the authors of Local Monopoly Marketing and can teach you more about Internet Marketing Consultancy. They help their clients double their customer base within 60-90 days. You can get our free book or visit our website for a Free Marketing Consultation.