Social media is one of the most powerful tools in our society today. Through social media people can influence other people with the posts they share online. Through social media, people can know what the trending topics are in the world today, so that people will be able to keep up with what is in the community in the recent times
Through photos and videos, the world will know what the news is, and it is a key factor in information dissemination. Through social media, businesses can innovate their advertising and marketing strategies to be able to keep with the growing trends in the society which will help them in their success. Through social media, the entertainment industry can produce more hit sensations that will be known by the consumers and later on, patronize them.
Aside from the businesses and the entertainment field, one industry also penetrates the use of social media in their advocacies. This industry is the politics. In politics, it is not enough that people who are seeking a place in the office just maintain their promotions through the traditional media which are radio, print, and television. By using social media analysis for market research, this PR team of political aspirants can do effective branding of their candidates. Sure, it caters to large audiences, but with the social media, they are able to promote to more people, by posting the effective campaigns they want that are well- researched so that when the public sees it, they are more likely to recognize these potential leaders of their society.
The social media targets all market from kids up to senior citizens. This political improvement can be done through social media analysis for market research. Aside from using the social media as a way to further improve their presence in campaigning, political teams can also use it to determine the pulse of the nation. By using the computer processing languages that can analyze people’s reaction toward their campaigns, the PR teams of these politicians can improve or strengthen the campaigns they are offering to the public.
One example that uses computer processing languages is to analyze Twitter. By tracking the data through statistics and algorithms these businesses which seek this kind of help can look at the opinions of the public regarding their political campaigns. This kind of technology advancement is important because it will be easier to determine the candidate’s ranking in terms of public perception. If it mostly elicits a negative response they can do all the damage control they have to do in order to get their candidates to be in a safe spot again.
If their campaigns elicit a positive response then it would be better for their public relations strategy and it would get these PR teams to produce more campaigns that target the people who are going to be voting in the elections. To analyze Twitter is a simple yet effective tool that can help PR teams to be on track and to keep up with the society’s perception is towards their candidates. Aside from the marketing team, this social media analysis tool will also help in order to be able to get ahead of other candidates because it will help them to keep a positive online reputation management to the public.