While every brand is making noise and trying to be heard, they are increasingly acknowledging the significance of content marketing for driving better engagement and sales. But a definitive gap still exists between writers and the brands in regard to fair compensation and quality content.
Towards this, Gurugram-basedensures that brands reach their audience better through impactful content and design.
As ardent readers and writers, both Shriya Garg and Mayank Gulati always wanted to build careers in writing. Even as they pursued chartered accountancy and engineering respectively, they found their way in content marketing at a time when digital content creation took off. They started freelancing while Shriya was working with PwC and Mayank was finishing college. With the business doing well, they decided to take the leap full time; hence the birth of ContentNinja in 2017.
“Shriya focuses on external functions such as sales, business development, hiring and finance,…