Social Media Marketing, as is evident from the term itself, is doing marketing work on Social Media channels. As a business, you go to Facebook, you go to Twitter and other social platforms, to tell the people about you and your offerings. However, unlike the traditional means of marketing, Social Media Marketing calls for a Two-Way communication (from your side and from your customers).
You need an interesting story (this means, you should have exciting offers for them, and loads and loads of interesting content so that you could engage them for a longer period of time) to lure them to your pages (on Social Media Channels) and spread word about you and your offerings. Do remember that you need an altogether different Strategy for a successful entry and desired outcomes. Get ready for blows if you dare to enter without any particular plans in place.
Hire an Online Advertising Agency
Now that youve understood the importance of Social Media Marketing, its better if you hire an experienced Online Advertising Agency (I believe you should better focus on your business activities). There are many and you will easily find one. However, it is advised to do some homework before you hire a particular service provider.
Try Google for finding out an ideal Online Advertising Agency for your website. Once youve some 3-4 agencies before your eyes, contact them and ask for competitive quotes. Now, compare their offerings and choose the best one.
However, dont forget to have a look at their portfolios. See what type and quality of work theyve done in the past for their clients. This will also help you find an ideal Agency which would promote your through Social Media Channels. Besides Social Media Marketing, you should also think about using Pay per Click Services.