Once upon a time, marketing was conducted by direct mail, face-to-face meetings/networking, and at conferences or gatherings. Then came the telephone, which gave birth to telemarketing. This was followed by fax marketing. Slow-speed Internet arrived in the late 1990s and gave rise to email marketing, PPC and SEM. Everything went fine until broadband speeds started increasing.People stayed at home or at work and got in touch with their friends over social networks. Socializing as we knew it, went out of the window. MLM marketers, who prospected in face to face meetings and conferences had to take their business model online. Soon, many experts started announcing the death of network marketing.But did the Internet really finish off network marketing? Or did it usher in a new era?Lets first understand how the Internet adversely impacted networking: It reduced the need for one on one presentations and door-to-door sales. It also reduced cold calling to some extent, as marketers preferred to call opt-ins. Direct mailers also reduced, which was a good thing because mail wastes paper and harms the environment. Virtual conferencing hit the conference-in-a-hotel industry.Now lets understand how the Internet has facilitated networking. In our opinion, the WWW has in fact improved the network marketing concept. Many people meet even today the Internet has not taken that away. Many companies still send direct mail, attend conferences, conduct 1-1 marketing, etc. The Internet has in fact added to the networking concept. People can email, phone- or video-chat over Google Voice and Skype, attend and interact in virtual conferences, meet over Intranets, blogs, network with each other using social media tools like Facebook, Twitter, Linked In and other niche networks.All network marketers can become an authority in marketing by blogging on their site and on guest blogs. Regular blogging helps establish Page Authority and PageRank, which in turn increase search engine rankings. A high ranking on search engines results in an increase in website traffic, which in turn enhances networking and prospecting opportunities.So, how can experts say that the Internet has brutalized personal networking? The Internet has in fact opened up many more channels for people to meet. It may have erased some part of face-to-face interaction, but has made that up by increasing meeting places (virtual). These experts have been proved wrong time and again, and the good news is that the Internet continues to open up new channels of communication and networking.Newer WWW techniques like responsive web design, mobile and tablet apps, self-publishing, guest blogging, etc., will also enhancing networking and prospecting opportunities. To sum up, the WWW has not hastened the death of network marketing in fact, it has given it a new lease of life.Source: Free Articles from ArticlesFactory.com
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