Even though the competition is fierce, there is still room at the top if you want to play the internet marketing game. Good luck to you in all your handmade jewelry and wholesale jewelry online marketing efforts!
If youre just starting out there are lots of blog platforms out there. I prefer the WordPress.com, mostly because its easy, free and has lots of plug-ins to do all the SEO work for you. Blogger is also a great platform, easy to set up your template with lots of widgets and other cool stuff. There are so many free blogs check around for the best match for you.
Once you are up and running you can invest more into the site but we are trying to save some money and do it all for free, for now. Another great thing about these platforms is they come up well in the search engines because they are authority sites.
The web is filled with great information and you can never have too much information. Every time you see something new do a search until you understand what it means. SEO is the most important part of getting good search engine rankings. Make sure to have meta title, description and keywords tags. Dont forget image alt attributes as well. Do your keyword research and write it into your content. WordPress has lots of free plugins that take the guesswork out of optimization.
Off-site SEO factors means links to your site. This is probably the hardest and most time consuming because you need to get related sites to link to you. Make sure your site is ready and has good content that other sites will want to link to. Stick with it and bit by bit links will come. Check other related sites link pages to get more links. Make sure you have your target keywords hyper-linked in your link information. Not only do you need back-links but they have to be specific for your keywords from related sites and authority sites.
Do all these things, then continue to read and update your site as you go. Your handmade jewelry website is a continuing process always needing to be tweaked and changed. Search engines like to see change so make sure they have the latest edition of your sitemap. Check your statistics to see what is working and what is not.
To get noticed you will need to join and participate in social networking sites, submit articles, write press releases and get listed in as many related directories as possible. Participating in handmade jewelry forums and joining handcrafted jewelry groups will add to the number of links coming to your site.