Businesses are moving to social media platforms like facebook, twitter etc. to highlight their brand and to spread awareness about it. The idea is to earn profit in terms of branding, marketing, sales of their product or services by using social media as a marketing tool. Social networks provide an open platform, which is easy and equally convenient to every business despite the type of service it provides.
Its not about building just a page on social media to mark the presence, but the need of the hour is to grow as a brand name on the social media together with growth in the real world. People spend more time on social media rather than in a real-life social environment and so it is necessary for businesses to grow their network in the virtual world as well. Some reasons which show that there is a growing need for social networking for businesses are:
Not only social media helps get recognition to a company easily, but it is also fun experience to manage the company profile on social media. Social media provides the flexibility to have a more informal conversations and interaction with users.