Sending traffic to your websites with PPC traffic can be a very profitable way to make money online. The traffic from the search engines can be highly targeted so it converts better than other forms of traffic. The right combination of keywords is very important to ensure the success of your campaigns.
You need to make sure that you are using only the most targeted keywords in order to maximize your conversion rates. The adwords program tends to favor accounts that create good quality relevant ads with high click through rates so focus on making your account like that. It is best to have smaller ad groups targeted on specific keywords. Add the keyword in the title if you can as this will help to improve the click through rates on your ads.
You can also check the quality score of a keyword in your adwords account by selecting it from the dropdown menu in the keywords section of your account. The landing page from your ads is also crucial. Make sure that it has enough content, it is okay to use a squeeze page as long you have described the product or service you are offering adequately on the page. Add some relevant keywords onto your landing pages as naturally as possible as this will help to improve the quality score of your ads.
Keep in mind that an account that has a high quality score in Google adwords will not be charged as much for ads and the ads will also rank higher. Click through rate is important and you want it to be as high as possible. Having super targeted ad groups is one of the best ways to boost your click through rates.
Tracking the conversion rates of the keywords is very important because if you find that certain keywords are converting well then you will want to bid higher on those since they are making you money. Conversely you will find other keywords for which you may be paying a lot but it does not convert well at all so you will want to either reduce your bids or delete these keywords altogether. Google adwords offers a conversion tracking feature and all you need to do is add the code to certain pages of your site.
If you are an affiliate then you may want to consider asking your product merchant to install this code if possible. A lot of merchants will actually do it if you approach them in an appropriate manner. Remember that the keyword on your ads is bolded in the search results so this helps to set your ad apart and attract clicks so make sure that your keyword is in the ad. Using simple ad headlines is often the best way to start, sometimes just using the keyword alone works best.
Simple headlines like ‘Looking for #keyword#’ can do very well because they give the visitor what they so they should get clicked on frequently. The body of your ads should be benefits driven rather than product feature driven so make sure you are describing how the product you have can help the visitor. If you are an affiliate then you will need to create a landing page before you send people to the original sales page.
Consider a squeeze page because you will then be able to market to these same people in the future. A squeeze page is a simple single page that has the primary purpose of getting the visitor to fill out an opt in form to receive more information.
Most of the visitors to your site will not purchase on their initial visit to your site so it is necessary to have a way to contact them a few more times in the future. An auto responder email newsletter series is a perfect way to do this so make sure you are also building a list while you are advertising your products and services on Google adwords.
Always watch your budget when it comes to advertising with adwords and do not get carried away and exceed it because adwords can get very expensive very quickly. Run test campaigns of around 100 clicks to determine whether or not you are profitable and make sure you are learning from each failed campaign by analyzing what could have gone wrong and how you can improve for the next campaign.