Success of marketing campaigns is one of the
difficult tasks. Several investors are worried for the success of their
marketing and advertising campaigns. Postcard marketing can be the solution of
their problems. Every business owner can easily afford this technique to boost
their sales lead and website traffic. There are many concerns related to the
postcard marketing that a business owner should know before start work on this
marketing strategy. The first and foremost concern is the size of postcards
what size of postcards should be used in direct marketing campaign.
United States Postal Service has set rules and regulations
for the minimum and maximum size requirement for the low postal rates of
postcards. Lets have a look on the
postcards size requirements.
Minimum size of postcard
For the direct mail marketing activities, marketers
should measure postcard with at least 5 inch length and 3 ½ inch in height. The
dimensions for the postcard should be at least 12.7 by 8.9 centimeters.
Maximum size of postcard
The regulations for the maximum size of postcards set
by United States of Postal Service should be 6 inches long and 4 ¼ inches high.
The dimensions for the postcard should be at least 15.2 by 10.8 centimeters in
the metric system.
Postcard thickness: The United States Postal Service
uses the mail sorting machine to speed up the process. This machine can handle a
minimum thickness of 0.007 inch 0.01778 and maximum thickness of 0.016
0.01778 centimeters. If you want to
select direct marketing planning for your marketing campaigns you should meet
the USPS postcards requirements. If you dont meet postal requirements, there
is chance that your postcard may be get damaged by the sorting machine of postal
service can make them unfit to deliver.
To be successful in postcard marketing campaigns, a
postcard marketer should follow postcard marketing tactics:
Rectangular postcards: Make a rectangular postcard it
would be perfect. Other shapes such as round, square and other shapes dont
qualify for the low postal rates. However, if you have sufficient amount of
money for your marketing campaign you can choose any shape. USPS can charge you
high rate for each postcard.
Keep in mind, every country has different postal
rules and regulations. Before you distribute your postcards to other countries,
you should check polices and guidelines of other countries. This way, you can
save your money instead of incurring huge fees with a foreign country.
You can get further assistance from a professional
expert or USPS trained employees.