You finally decided to start your business online. Now
what do you do? You need traffic, and there are many different ways to get
it. Link exchanges, article marketing, forums, SEO and social media can all
drive traffic to your site. The trick is finding which one is right for
Link Exchanges can put a web page in front of a lot of
people very quickly. This is great for “squeeze pages” which are simple pages
with almost all the data on the screen in one shot. The problem is most people
using a link exchange will only glance at what they see, so you have to catch
their eye quickly. A full web page will often be ignored, and may see a lot of
traffic, but no turnover.
This is perhaps the most pervasive method of generating
traffic for your site. By writing articles and submitting them around the web,
you can leave a great many links back to your site through your signature. Your
article will catch the person’s eye, and if it’s something they like, you’ve
started your sale. By spreading your links on your articles, you also help your
search engine optimization by creating back links to your site.
Many people use forums as a method of generating both
backlinks and traffic. As with your articles, you add your web page to your
signature, but with forums, you post what you wish. Your customers can get to
know you, and from there know your business. This method works well with any
Multi-Level Marketing model because you build a relationship with your downline
before you approach them. If you know your customer, you are in the best
position to help them.
Social mediums work much the same way as forums. Your
advertising is done through your signature generating backlinks as you chat.
Once again you are building trust and a relationship as you market yourself. At
the risk of repeating myself, if you are working on an mom or any other business
where you will have prolonged interaction with a customer you need these
methods. The most important part of marketing may be having your customer see
you, but the second is persuading them to buy. You can ONLY do this with a
Search Engine Optimization
Search Engine Optimization is the most certain method of
building traffic. By increasing your page rank you can have Google promote your
site for you. This “organic” traffic is targeted traffic made of people
actively seeking your product or service. You should start your SEO the first
day as you build your site. It takes time to research your keywords, and effort
building your backlinks, but SEO can pay off for years to come.
There are many other methods to drive traffic to your
website. You can pull people from outside the web with news services like the
paper, tv, or Radio. These ideas will help you draw traffic and grow your