Social media pages form one of the foundations
of inbound marketing — they’re where you can post your valuable content, using
a call-to-action to drive visitors to your landing page, where they may become
The challenge, of course, is making your
social media pages stand out in the crowd.
You can find plenty of social media tips to
boost your visibility on the web, but these four give you a range of options
that suit your goals and resources.
Make it easy — then, fun. No visitor should have to search around to
find your social media pages. Use naming standards for your home pages that
make it immediately clear who you are.
Then, have some fun. Categorize your Twitter
content — blogs, tweets and videos — with hashtags that engage, inform and
contain relevant keywords like these examples, which actually won “best hashtag”
awards! (Note: hashtags are for Twitter or any other platform that allows for
“click through.” They do not work on Facebook.)
Look beyond Facebook. While there’s no denying its paradigm-shifting
impact on social media and personal relationships, Facebook is highly saturated
— to the point where some analysts reported decreases in overall usage and app
downloads in 2012.
That doesn’t mean you should shun Facebook, of
course — it’s often the first choice for social searches. But you can also
consider outlets that may provide a better fit for your services via a smaller,
but more influential, audience.
Find advocates. Most advocates of social media tips would
agree: few marketing tactics enhance credibility like kudos from impartial
third-party source. Satisfied customers, industry awards and good reviews boost
your profile and are easy to link from Facebook, YouTube, Twitter, LinkedIn or
other social sites.
You can go the extra mile by finding brand
advocate — people who promote your products or services, but who are not on
your payroll. Your best customer, for example, can star in a blog interview or
host a how-to on YouTube. Such tactics would not only boost your credibility,
they practically guarantee that the customer will be sharing the content on his
Be a mensch. Not every message on your social site needs
to be tied to sales. A company that reaches out to its community or the world
at large is often seen as credible and trustworthy. Use your media to publicize
worthy causes; then put your money where your tweets are by donating products,
services or money and encouraging others to do the same.
Want to get more personal? “Like”
and share great posts from your customers’ pages, or those from your community.