There are many common complaints about direct marketing that business owners spend
a lot of money on direct marketing
but only get 1% response in return. Thats why they are always looking for a
professional advice and search for the best marketing strategy. They often ask
questions how they can cut cost and how to find a best practical get target
market response through direct mail
The best way to overcome this issue is that business
owners need to find out their best consumers. They should focus on this
question that what are their best consumers? After motivating their best
consumers, they need to find the people and companies that are similar in
Clean your mailing list by simply following these criteria;
How much they have spent
on your product and services?
How much profitable each
consumer is for your company?
How you satisfy your
consumers with your products and services?
Are they satisfied with
your products and services?
The consumers that fit above criteria are the best
Find the attributes
of these top consumers and look for the trends. Find the companies that are in
similar in nature to your best consumers and then start targeting your direct
response marketing efforts at them. You can purchase outside lists to find
these companies and contacts as a supplement to your database.
Contact your best consumers and thank them for their
previous business and tell them that you know they have not bought from you for
a long time. Ask them, if they feel any problem with your products and services.
Encourage them that their feedback will help you to take corrective action. It
is your responsibility to making them feel that they are special preferred
consumer only. By acknowledging, offer
substantial discount to them for their next purchasing. This offer will
encourage them to buy again from you.
Next, you have to focus on the group that has currently
or previously inquired about your product and services but they never
purchased. The people who inquired have actually longer term needs so they can
buy from you in near future. So, stay in touch with them.
To get response in larger percentage, it is advisable
to use postcards. Postcard marketing is the first step of
marketing. After using postcard
marketing, you can use other marketing strategies for follow ups. Just focus on the above guidelines, you will
definitely get higher response of your direct