Flip.to, a new social media tool that helps turn hotel guests into buzzing evangelists.
For an example of a hotel utilizing Flip.to look to the James Hotelin Chicago.
The concept of Flip.to is multi-faceted but is based on a simple one- word-of-mouth is a compelling and trusted form of marketing. Flip.to allows a hotel to create evangelists out of its employees, associates, partners – but more importantly – a hotel’s guests and a restaurant’s patrons. Every time one of these target groups uses Flip.to, they become instrumental in reinforcing the hotel’s message by sending it out to their friends and followers on their social networks (Twitter, Facebook, LinkedIn and Email) – in essence, becoming an extension of the hotel’s sales force and public relations efforts.
Flip.to can integrate with a hotel’s booking engine so that each guest can spread the word to his friends and colleagues about their upcoming stay right after theyve made a reservation with built-in incentives for both the guests and his or her followers to take action. Flip.to tracks each participants activity, so a hotel manager has analytics that show everyone’s activity on all social networks at any given moment.
A valuable resource for hoteliers,EcoGreenHotelis dedicated to helping lodging facilities address environmental issues and implement environmentally sound initiatives. The companys online presence at www.EcoGreenHotel.com and www.EcoGreenHotelStore.com offers a marketplace for green hotel products and services and provides a one-stop venue for green hospitality industry news, basic environmental overviews and other tools like green hotel checklists, project ideas, book lists, and valuable links designed to promote a more sustainable hospitality industry.